SARATOGA SPRINGS, NY – March 26, 2019 – The Patient Experience Project (PEP), an EVERSANA agency, has announced the addition of Braden Russom as content strategist. In this role, he will have accountability for working across client brands; engaging with patients, caregivers and healthcare professionals in order to translate insights into strategies programs, and content; and guiding the strategic direction for brands across various channels, events, and platforms.
Russom is an award-winning brand strategist with close to 15 years of marketing experience. He brings demonstrated expertise and leadership in brand strategy, data analysis, and agency leadership. Russom has developed effective brand strategies for numerous health systems across the United States, led the development of marketing strategies, and contributed thought leadership to nationally recognized marketing publications. His most recent role was account planner for Smith & Jones.
“Braden has a solid background in strategic planning with a focused ability to think comprehensively and proactively about brand marketing and content strategy,” said Kristin LaBounty Phillips, managing director of strategy at PEP, an EVERSANA agency. “His expertise in analyzing market landscapes and uncovering insights and identifying opportunities will have an immediate impact on our ability to deliver the best patient experiences.”
For more information on PEP, visit The-PEP.com.
About the Patient Experience Project
PEP, an EVERSANA agency, is a full-service, patient-centric marketing and communications firm serving the healthcare, pharmaceutical, and biotechnology industries. PEP has offices in Saratoga Springs, New York, and Chicago, Illinois. PEP’s nationally recognized approach centers around collaboration with the foremost disease experts—patients themselves—to co-create authentic programs and content for patients, caregivers, and healthcare professionals. Learn more about career opportunities at The-PEP.com.
EVERSANA is the leading independent provider of global services to the life science industry. The company’s integrated solutions are rooted in the patient experience and span all stages of the product lifecycle to deliver long-term, sustainable value for patients, prescribers, channel partners, and payers. The company serves more than 500 organizations, including innovative start-ups and established pharmaceutical companies, to advance life science services for a healthier world. To learn more about EVERSANA, visit eversana.com or connect through LinkedIn and Twitter.