PEP Welcomes Digital Strategist

For immediate release: March 7, 2016

SARATOGA SPRINGS, NY – The Patient Experience Project (PEP), a full-service, patient-centric communications agency based in Saratoga Springs, NY, has announced the addition of Bill O’Bryon to its team.Bill_OBryon

OʼBryon has joined the PEP as Director of Digital Strategy. O’Bryon has more than15 years of digital strategy, production, and measurement experience. His digital expertise spans a wide spectrum from digital development, tactical planning, and interactive marketing to content strategy, analytics, and search engine optimization for branded and unbranded websites, CRM/email campaigns, mobile/digital selling tools, as well as social and rich media. He is also an experienced front-end Web developer.

O’Bryon’s past accounts in the pharmaceutical industry have included Gilead, Genentech, Pfizer, AstraZeneca, Alkermes, Celgene, and Abbott brands, among others.

“Bill’s expertise will help advance the PEP’s efforts to use digital technology to empower and engage patients in meaningful ways,” explained Kristin Phillips, PEP’s director of Content and Strategy. “We are thrilled to be able to put his talent and experience to work on our growing portfolio of web-based offerings.”

O’Bryon earned a bachelor’s degree from Middlebury College, Middlebury, Vermont.

About the Patient Experience Project
The Patient Experience Project (PEP) is a full-service, patient-centric communications firm serving the healthcare, pharmaceutical and biotech industries. PEP’s nationally recognized approach centers around the collaboration of the foremost disease experts—patients themselves—to co-create authentic programs and content for patients, caregivers, and healthcare professionals.