PEP Welcomes Accomplished Creative Director R. Peter DiBart

The Patient Experience Project (PEP) has announced the addition of Creative Director R. Peter DiBart. In his role at PEP, DiBart oversees the development and execution of creative design and visual projects, programs, and campaigns across print and digital media.

DiBart is an award-winning creative director with nearly 2 decades of advertising, marketing, and communications agency experience. He led the creative development of such world-class campaigns as the American Heart Association’s Go Red for Women, Ben & Jerry’s Scoop of Happiness, and Dove’s Men+Care product line. His clients have included national and global brands in consumer, tech, and healthcare industries, including Unilever, Pepsi, Hershey’s, IBM, Cisco, Pfizer, Wyeth, and Roche. His work has been honored with numerous industry accolades, including CLIO, PR Week, Sabre, IN2,  SAMMY, and the London International Advertising Association.

“Peter is a creative powerhouse who also has a keen understanding of business,” explains Dan Bobear, PEP president and founder. “His out-of-the-box thinking, innovation, and passion for technology are a winning combination that have shown proven results for clients.”

DiBart earned his bachelor of fine arts from New York Institute of Technology and has served in the US Army Reserve. Before joining PEP, DiBart was the North American creative director for Porter Novelli.

About the Patient Experience Project
PEP is a full-service, patient-centric communications firm serving the healthcare, pharmaceutical, and biotechnology industries. PEP has offices in Saratoga Springs, New York, and Chicago, Illinois. PEP’s nationally recognized approach centers around the collaboration with the foremost disease experts—patients themselves—to co-create authentic programs and content for patients, caregivers, and healthcare professionals. Learn more about career opportunities at PEP.