Managing Director, Digital
Bill brings more than 18 years of account service, digital strategy, production, and measurement experience to his role as Managing Director of Digital. Clients quickly learn that Bill’s expertise will advance their marketing efforts through digital technology to empower and engage HCPs and patients in meaningful ways.
Bill’s portfolio spans a wide spectrum from team and client management, integrated strategy, digital development, tactical planning, and interactive marketing to content strategy, analytics, and search engine optimization for branded and unbranded websites, CRM/email campaigns, mobile/digital selling tools, as well as social and rich media. His past accounts in the pharmaceutical industry include an impressive list of top companies, such as Gilead, Genentech, Pfizer, AstraZeneca, Alkermes, Celgene, and Abbott brands.