Building Patient Trust
and Brand Loyalty
Patients living with a complex chronic disease often feel alone and isolated in their search for information. The PEP worked directly with patients to co-create a branded multichannel campaign designed to educate patients about the condition and available treatment options while fostering a sense of connection and community. By employing a peer-to-peer–style eCRM program, The PEP delivered valuable and authentic content that broke the stereotype of pharma-delivered communications. Results have shown that if we first focus on the needs of the patient, then brand engagement will flourish. Learn why our common sense approach just makes sense.