An integrated Creative Director with nearly 2 decades of advertising, marketing, and communications agency experience, Peter combines his in-depth knowledge of Healthcare with his comprehensive experience working in B2B, consumer and lifestyle technology categories. Peter infuses passionate creativity into the business culture and has built award-winning campaigns for a wide range of brands, from innovative start-ups to global technology brands. Creatively-driven but business-minded, Peter has an experienced understanding of campaign management and agency/client creative leadership. His strengths are creating big ideas that align insight, technology, and creative expression to deepen the connections between audience and brand. Peter has a genuine passion for storytelling, social technology, and a dedication to delivering world-class work that drives a measurable action.
Before joining PEP, Peter served as Porter Novelli’s Creative Director for North America and as SVP, Group Creative Director at Edelman where he spent more than seven years developing and leading some of the agencies most memorable and award-winning work. Before that, Peter worked as VP Director of Creative at EuroRSCG Life Interaction, focused exclusively on the pharmaceutical/biotech industry for both consumer and professional markets. During his career he has led such world-class campaigns as the American Heart Association’s Go Red for Women, Ben & Jerry’s Scoop of Happiness, and Dove’s Real Women campaign. His clients have included national and global brands in consumer, tech, and healthcare industries, including; Unilever, Pepsi, Hershey’s, IBM, Cisco, Pfizer, Wyeth, Roche and GSK. His work has been honored with numerous industry accolades, including CLIO, PR Week, Sabre, IN2, SAMMY, and the London International Advertising Association.