The Patient Experience Project (PEP), an EVERSANA agency, has announced the addition of Zafar Ahmed as senior digital strategist. In this role, he will have accountability for delivering data-rich and measurable insights that enhance digital solutions, driving digital health strategy development aligned with agency goals, leading cross-functional strategic projects, and developing implementation plans.
Ahmed is a marketing professional who has led digital marketing strategy and campaign execution for early-stage start-ups and Fortune 500 enterprises. He has successfully driven mobility and emerging product sales for businesses, enterprises, and consumers by developing and managing online customer experiences and targeted marketing campaigns that include social and digital media, paid search, content strategy and lead nurturing. Prior to joining PEP, Ahmed was director of marketing for Rockpointe, where he successfully created digital marketing infrastructure for the company. At qordata, Ahmed was head of digital marketing, charged with building account-based marketing infrastructure and driving growth through customer acquisition channels. He is a certified Marketo expert, is Google Analytics certified, and holds inbound certification from HubSpot. He is also mutilingual, speaking English, Urdu, Hindi, Tagalog, and Persian.
“Zafar is an analytically driven professional with proven experience helping companies across multiple industries drive growth. His expertise includes marketing automation, value-based marketing, search marketing, and branding and messaging,” said Bill O’Bryon, managing director of digital at PEP, an EVERSANA agency. “He will be involved with digital marketing technology, analytics, search, and all apsects of envisioning, guiding, and deploying content through digital channels.”
For more information on PEP, visit The-PEP.com.
About the Patient Experience Project
PEP, an EVERSANA agency, is a full-service, patient-centric marketing and communications firm serving the healthcare, pharmaceutical, and biotechnology industries. PEP has offices in Saratoga Springs, New York, and Chicago, Illinois. PEP’s nationally recognized approach centers around collaboration with the foremost disease experts—patients themselves—to co-create authentic programs and content for patients, caregivers, and healthcare professionals. Learn more about career opportunities at The-PEP.com.
EVERSANA is the leading independent provider of global services to the life science industry. The company’s integrated solutions are rooted in the patient experience and span all stages of the product lifecycle to deliver long-term, sustainable value for patients, prescribers, channel partners, and payers. The company serves more than 500 organizations, including innovative start-ups and established pharmaceutical companies, to advance life science services for a healthier world. To learn more about EVERSANA, visit eversana.com or connect through LinkedIn and Twitter.